OPPORTUNITY

Appfire is an enterprise collaboration software company (sort of like the app store for developers, if you don’t speak tech). After several years of growth spurts their brand insides didn’t match their outsides, and they needed a new look and messaging to build awareness as they prepare for IPO.

INSIGHT

When you think differently, you work differently. When teams can personalize their workflows they can spend more time making the great work that only they can, and less time fighting with software, systems, and processes that weren’t built with them in mind.

IDEA

Let all great work flow. Nobody knows how you work better than you do. Appfire provides the best apps and tools to connect teams no matter what platform they use, or how they need to work. Get more done with solutions built for your team. When work flows, ideas do too.

PROJECT DETAILS

Brand Platform / Tone & Voice / Messaging Hierarchy / Messaging Pillars / Manifesto / Asset Library / Campaign Ideation / Campaign Copy / Web Copy

OTHER CREDITS

Ben McNutt, ECD

Cody Beard, ACD

Lilly Pontius-Goldblatt, Discovery + Strategy

Becca Ray + Chandler Oseland, Brand + Logo Design

Kyle Harrison, Web Design

Anton Gammershmidt, Motion Design

Out-of-home placements

Big brand moments

Digital application

Branded campaign

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