OPPORTUNITY

Mynd is a property tech platform that needed a new brand identity to put their rental, property management, and premier real estate investment services under one roof.

INSIGHT

The key: home is an asset, whether it’s where you live, or it lives in your portfolio. We’ve been focusing on homes as the place we build our lives, short-selling their potential as a vehicle for building our dreams.

IDEA

Home your own way. Mynd is helping you build the life you want through homes, modernizing the way investors, renters, and property managers turn houses into homes and dreams into reality. On the road of life, there are a lot of paths to happiness, Mynd makes sure they all have a home.

PROJECT DETAILS

Brand Platform / Tone & Voice / Messaging Hierarchy / Messaging Pillars / Manifesto / Asset Library /

OTHER CREDITS

Britt Hull, Creative Direction, Design

Joe Beutel, Creative Direction, Copy

Scott Beard, Discovery + Strategy

Becca Ray, Caroline Jones, Zachery Eng, Brand + Logo Design

Anton Gammershmidt, Motion Design

The biggest challenge for the verbal work was finding a tone and voice that could speak to four vastly different audiences (retail investors, renters, vendors, and institutional investors) while still sounding uniquely Mynd.

RETAIL INVESTORS

RENTERS

VENDORS

INSTITUTIONAL INVESTORS

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